I’m here to guide you through marketing your business online...profitably.
Marketing your business online
can seem daunting–it’s hard to know where to start.
Should I use WordPress for my website? Which social media platforms should I use? What kind of content should I post on social media, and what do I do when people respond to it?
It’s frustrating when all the time and energy you’re using to market your business isn’t resulting in the number of clients you need, let alone the type of clients you’d like to work with
If you feel overwhelmed and you’re wondering if your business can be a success, trust me, you aren’t alone.
When I started my business, I was overworked, overwhelmed, and underpaid.
I did all the things – replying to emails, random social media posts (what I thought was marketing), network meetings, fiddling with my website – you know, all the things you do when YOU have to do everything.
It zapped my energy and took away time I didn’t have.
When I started the business I thought I’d have more time freedom. Instead, I was constantly burning the midnight oil to complete tasks I couldn’t finish during the day.
BUT THEN I HAD A
It was so simple, yet, it changed my life and my business. Just a slight change in perspective that literally propelled my business forward quickly.
How I viewed myself.
I had to stop thinking like a model employee of someone else’s company and start thinking like a business owner.
I was waiting for others to notice how good I was. But most clients didn’t care if I was Google or Facebook Ads certified, if I did marketing for almost a decade, or if I consistently managed over 1 million dollars a year in ad revenue.
Peter Drucker said it well when he said the purpose of a business is to “create a customer.”
And, the two basic functions of a business are marketing and innovation (by innovation I don’t’ mean invention, but finding a human need and providing its solution).
With that switch in my mental focus, I was ready to move forward. I started improving my marketing and my business grew at an accelerated pace. I developed a simple, yet effective, system to market my business.
Which I’ve replicated over and over again with excellent results.
You see, when you master a system you’re no longer worried about the feast and famine cycle that affects so many business owners, coaches, speakers, consultants, pivoting professionals, and other solopreneurs.
No more struggling with what to say and how to say. Or, showing up inconsistently on social media and promoting your business with “spray-and-pray” marketing.
The focus should be on marketing yourself (or your business) intentionally and with purpose.
To breakthrough, you have to be intentional and be willing to be seen as different.
So, why learn with me?
Well, you’ll get a head start by learning how to make my process YOUR process.
You’ll see how I’ve helped large companies generate leads on demand and how I can guide you in doing the same. I’ve worked with mom and pop shops to billion-dollar corporations and have learned there are few simple strategies (that most overlook) that work for every business.
You’ll learn more than how to find more clients and customers, but how to think differently about marketing so you can get results and successfully repeat that process.
I’m focused on helping you grow a profitable business or businesses- I’m looking at you, my serial entrepreneurs!
You cannot consistently grow your brand or business thinking your “product will speak for itself.”
(McDonald’s has put a lot of unsystematized and higher-quality burger joints out of business.)
Your business revenue will be defined by how you bridge that gap between what you sell and how well you market it.
So, if you’re looking for a free training on how to get better results, my Breakthrough Marketing Blueprint closes the gap between doing busy marketing tasks that don’t work and marketing your business effectively.
You’ll be shocked at what you can achieve if you just know the right process.
But I know what you’re thinking, “this process worked for you Joseph, but will it work for me?”
This works for real people
with real lives and real demands on their time.
I developed this system while transitioning from a 9-5 job to working for myself from home. Did I mention I did this while my wife and I juggled chasing our sweet and very active toddler while staying up hours every night with our colicky newborn?
If I could make it work, you can too.
And yes, you can replicate my system: I designed it so you can tailor it to your business and your specific services. I even teach you how to target your specific audience.
This is all designed to help you market your business, whether you’re going to pivot from your career to start a business, grow a side-hustle, or branch out full-time as an entrepreneur.